Tracey Vlahos, known as The Lady V, empowers women to achieve the thriving business, stylish lifestyle and personal wellness they deserve, all with a greater sense of work-life harmony.

A highly motivated mother of two, Tracey’s mission is to guide female entrepreneurs in the creation and implementation of healthy, sustainable business plans, so they can generate revenue without compromising the love of family for the love of business.

With 20 years of experience in sales development, marketing and sales training, strategy development and field management, Tracey’s classy yet “keep it real” approach has made her a key contributor to exponential growth for some of the largest direct selling startups to date.

Tracey is a respected leader, captivating speaker and results-driven sales executive known for effectively opening new global markets, defining corporate strategy, coaching teams to targeted outcomes and managing rapid growth.

She began her direct sales career at The Longaberger Company, where she earned the title of Business Development Executive in 2010 after excelling at multiple roles over more than a decade. During her tenure, Longaberger’s sales increased from $350M to $1B. From there, Tracey has led sales and training teams at both Origami Owl and Younique. As Younique’s first Executive Vice President of Sales, her primary responsibility was strategic top line sales.

In addition to her experience in the direct selling industry, Tracey is a Board-certified Holistic Health Practitioner, who promotes vitality, positivity and body confidence. She is passionate about mentoring women to manifest their best selves—encouraging them to share their stories and knowledge with others on their teams, in their social circles and within their families.

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